Production Timeline (Facebook Reference)

we started with Nessim's idea as he recommended a vibrant and exciting short advertising video but we seriously doubted if we are going to be able to capture so many moments in the actual fringe festival.

and then dan introduced two music pieces we could use for the background music.

Pitch:

General vibe:

-       Fast paced

-       Up beat music

-       DSLR filmed

-       Colourful vibrant

Target:

-       middle aged women

-       Their families

-       youth

How:

-       DSLR to shoot

-       Multitude of shots that capture Brighton’s vibe

-       Live performance, interviews

-       Landscape

Example: show clip – link to ours

http://vimeo.com/83989346

Technical: sound

This is the vibe for our video in preparation for our pitch.

and then karla briefly said her animation ideas.

and then we had a discussion

and then dan gives more examples about music and added some content in the vibe notes.

and this is the minutes and agenda for a meeting.

above is Karla's test animation work.

After the pitch

although we had nice fantasy about how the video is finally going to be, we actually didn't think realistically about the availabilities of people to be filmed. we didn't do anything for a few weeks in mid-term assessment while the other modules were taking much time as well but then i couldn't wait and started to contact people.

these are me keeping posting details about contacts.

and i finally found two artists.

and holly also got one but we didn't film her finally as it would just be a presentation.

this is how me and holly were contacting people and the other group members either focusing on the own work or doing nothing.

and this is the disagreement my group members had about the people i contacted as they didn't want to film them but obviously their initial idea is way too hard to be realised and they were still in the fantasy that we could do something amazing while not practically doing anything.

i emailed my client many times by myself and i got the artists list and i contacted people. but my group didn't really wish to use my footage.

this is the contact list:

and i filmed people i had contacted myself and informed the other group members as well. 

i contacted the comedian artists but it seems my group members didn't really care about my effort. and they posted this.

i contacted my client again for an extension of our first delivery date. i thought we could get maybe more fringe artists. but it seems my group didn't want the extension and they just wanted to get things done as soon as possible.

and then there was this friday when Nessim showed up and used most of his footage (for which none of us participated filming) to make the video we finally produced. they refused to use a lot of my footage which i thought was fine but i totally thought our video lacked any concrete content about fringe festival. those footage from Nessim are actually not about the festival at all but just some random street artists. the excuse they gave was that viewers won't know and they will imagine it is all about the festival. that's why my tutor finally said 'this is a good video about brighton but not the fringe festival'. but it won't be about fringe festival at all if they are not even using the footage of available artists whom i contacted for a long time, will it?

karla finally finished the animation part.

i contacted the client about the submission manner.

above is the post karla did after only me and her went to see the client again after our submission. the skate clip was taken by me and they thought it was problematic. we tried to get as much feedback as possible because we have done work but the client seemed to be satisfied and opinionless.