Brighton Fringe Festival production blog: Project Brief.

INVITATION TO PITCH

Project: Brighton Fringe Video

Date: DATE

Introduction:

Brighton Fringe is the largest arts festival in England and one of the largest fringe festivals in the world. It sets out to stimulate, educate and entertain a wide audience by providing a showcase for diverse art forms. Everyone can take part, in fact, whilst enjoying a friendly and supportive environment. And all this in an iconic city with unique cultural heritage.

Brighton Fringe takes place every May, and for the second time, it's going to be a 4-week festival in 2014 (3 May – 1 June) to include the summer half-term holiday. This vast celebration of all things creative has grown out of and is inspired by home-grown talent: more than 50% of participants are based in Brighton & Hove. In 2013, we had 734 individual events, 176 free events, 3654 performances at 185 venues. To find out more about the 2013 festival, take a look at our Annual Review.

It is also a completely open-access festival, which means anyone can put on an event and be included in the festival programme on payment of a fee. By definition, Brighton Fringe can include any art form. No artistic judgment or selection criteria are imposed on participants, enabling the development of both new and established work to attract fresh audiences, press and promoters.

Our Audience:

The core group of the Brighton Fringe audience is ‘Liberal Opinions’. They are likely to be young, well-educated city-dwellers enjoying urban life’s vibrancy and diversity. They demand a high degree of ethical responsibility from brands.

They like brands that promote a multi-cultural image.

Over 64% of our audiences are female with the majority of audiences falling in to the age range 35-54 years old.

We have a large family audience, with over 20% of attendees bringing their children to events.

Our audiences are mainly local, living in the city of Brighton & Hove. However, we do have a large number of festival attendees who bring their friends and families to shows from outside the city.

Overview of deliverables:

To produce a number of short film projects culminating in one longer film piece. Can include audio, animation and photography.

The final film should be delivered in the correct pixel dimensions for use on our website as well as social media. But the quality should also be high enough for use on large screens.

The film’s script will need to be developed in conjunction with your project leader at Brighton Fringe.

The short films will function as teasers for our audiences and will be used on social media. The longer film will be used to excite people and ultimately get people booking tickets to Brighton Fringe 2014.

The videos should use correct branding and logos throughout, and this will be discussed with your project leader at Brighton Fringe.

The project should enable you to get creative which is why we’re allowing photography, audio and animation to all be used (but only if you want to).

Creative guidance:

You will be receiving a branding presentation from the Marketing Manager and Marketing Assistant at Brighton Fringe. All projects MUST include clear and consistent identity using the correct logo and fonts.

Brighton Fringe has a very friendly, informal tone of voice. We like to reflect this in any external communications we put out. We aim to come across as the ‘every man’ and make ourselves accessible. This should come across in the video.

Look and feel:

We want the video to be: inclusive, edgy, colourful, exciting, sleek, lively, vibrant, wacky, funny.

References to other media we like:

Build a mood board for inspiration. Include any current designs that could be references and/or other videos, photographs etc you like.

Further References:

Accompanying material:

Branding guidelines

Logos

Fonts

Formatting:

Will need to be optimised for web, social media and larger television screens.
Short films should be no longer than 2 mins.
Final piece should be no longer than 5 mins.

We are flexible and open to suggestions too.

Overview of timescales:

23^rd January – Silverstone 121, 2pm – 4pm

Module introduction and overview of expectations

Industry partner representatives to present projects briefs.

Week 2

30^th January – Silverstone 121, 2pm – 4pm

Guest talks concerning:

? Successful Pitch Preparation

? Working with branding

Production group allocation.

Week 3

7^th February – Production Workshop 4pm – 5pm

Students will work with MFM tutors to prepare research and development methods and materials

Confirm logistical arrangements for week 4 pitches.

Week 4 - Location – Partner workplace

14^th February – Client Pitch

Production groups to pitch project outline to industry partner. (Now ‘client’)

Max 10 minute slot for presentations, (inc. setup, presentation, questions.)

Week 5 is a reading week.

You will receive informal feedback from the client at this stage.

Revised project planning and production should now start.

Week 6 - 12 – Fridays at 4pm.

Weekly group tutorials/production meetings with workshop tutor to review all aspects production progress and assessment details.

An agenda must be produced for each production meeting, and minutes must be produced form each meeting. These will form part of assessment 2.

There will also be the potential for mid-production progress meeting with the client.

Each client may have particular requirements with regard to this; conformation of this should besought when pitch feedback has been received.

Completed projects to be delivered to the client by:

4pm Monday 14^th April. (1^st delivery date)

During the Easter vacation and summer term you may be required to make changes to your project to enable it’s publication. There will then be a 2^nd delivery date set by the client. This will vary for each client.

Deliverables for pitch and final notes:

This project would be suitable for a group of between 2 and 5 people.

We would like to see a presentation from you on 14 February at the Brighton Fringe offices, 5 Palace Place, Brighton.

You will have a maximum of ten minutes to deliver your pitch including questions. e.g. 5 minutes pitch/ 5 minutes questions

At your presentation, we would like to see a pitch following the guidance notes supplied above, and ideas for an alternative concept that would suit the brief.

We would like to see a detailed description of your approach (style frame / mock up / references).

Your pitch should be accompanied by supporting paperwork for us to take away

You will receive feedback via Paul Vincent from Brighton Fringe no more than 2 working days after your pitches and before commencing the project.

You must agree filming/photography days in advance with your contact at Brighton Fringe.

Following this pitch you will be presenting your projects. The winning projects will be selected to be actively used. They may require extra amends to be finalised beyond the project scope for your course. This will include no more than one or two round of amends. You must be prepared to deliver the final film to our requirements with a timely manner.

All Intellectual Property Rights (IPR) are protected and belong to Brighton Fringe. We are of course very open to you being able to use your final pieces for submission into competitions and festivals. Please give us advance notice of doing this.

Contact details:

Email: rosie.blackwell-sutton@brightonfringe.org
Call: 01273 764903

Availability: